Book
Reading Plan
Books
Referred:
A-
Swapna Pradhan, Retailing Management;
Tata McGraw Hill
B-
Berman, Barry & Evans; Retail
Management-A strategic approach.
Topic-wise
Reading Reference
- ·
Introduction to retail Pg 4-12(A)
- ·
Retail as a career Pg 14-16(A)
- ·
Retail in India Pg 20-45(A)
- ·
Retail models Pg 54-57(A)
- ·
Theories of retail
development Pg 58-71(A)
- ·
Understanding the retail
consumer Pg 87-91(A)
- ·
Ethical issues in
retailing
- ·
Retail marketing
strategy Pg
108-116(A)
- ·
Retail franchising Pg
139-143(A)
- ·
Retail store locations Pg
145-150(A)
- ·
Retail site selection Pg 150-153(A)
- ·
Retail store design Pg 343-351(A)
- ·
Visual merchandising Pg -355(A)
- ·
CRM in retailing Pg
334-336(A)
- ·
Basics of retail
merchandising Pg
167-176(A)
- ·
Process of retail
merchandising Pg
183-198(A)
- ·
Method of merchandise
procurement-I Pg 206-212(A)
- ·
Method of merchandise
procurement-II Pg 206-212(A)
- ·
Retail pricing Pg
238-244(A)
- ·
Evaluating merchandise
performance Pg 245-249(A)
- ·
Retail communication mix
Pg 308-317(A)
- ·
Retail store operation Pg
273-279(A)
- ·
Servicing the retail
customer Pg
323-334(A)
- ·
Retail HRM Pg
261-265(A)
- ·
Financial aspect of
retail management Pg 284-291(A)
- ·
Retail information
system Pg 364-367(A)
- ·
E-commerce or e-tailing,
EDI Pg 367,371(A)
- Supply chain management Pg 378-383(A)
No comments:
Post a Comment